Fashionistas and loyal Woolworths customers descended on Cavendish and Roodepoort to attend the glamorous re-launch of the Studio W collection and RE Jeans labels, for women and men. The evening’s MC was Top Billing presenter Jeannie D, who had the crowd in stitches with her witty introductions. It seems that Woolies have a real winner on their hands with their exiting new RE jeans campaign, fronted by model and rock star daughter, Zoë Kravitz. The models strutted their stuff in a range of awesome coloured skinnies, shorts, tee’s, cropped jeans, shorts perfect for summer, not to mention the fashion forward 70s flare jeans in a faded wash, amongst others.
The models walked while a band – put together for the campaign - performed the classic tune “I Love Rock & Roll”, by Joan Jett. The new Studio W collection is filled with beautiful basics perfect for both work and play. With so many fashion forward pieces, you should not be surprised if you purchase an entire outfit at once from this range. You should not forget to check out the awesome accessories that make part of these ranges. The shoes, belts and bags are stunning, definitely a must have!
My view is this: expensive campaigns totally aside, this is a solid collection of accessible high-street fashion, in good quality and with an excellent returns policy. There are also some cute and colourful surprises that will ensure you don't land up looking like everyone else who wears it. So really you can't go wrong. And no, I DON'T get paid by Woolies to say this. It is my honest opinion. And the items I buy from them are the proof of the pudding. Do it!
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