Chanel's New Fall Campaign Shot in a Photo Booth

To great fan fare, it was announced yesterday that the brand new Chanel campaign for fall/winter 2011 was shot in an actual photo booth. Of course the images aren't really shot by the photo booth camera obviously, Kaiser Karl Lagerfeld would have none of that sort of thing. He does all the clicking. But the campaign was styled by ex-Vogue Paris editor-in-chief Carine Roitfeld, and we all know that means weird and inexplicable situations that defy logic, but somehow almost always work.
The campaign stars Freja Beha Erichsen as the girl in the photo booth. What do you all think of the campaign images? Do they work this time round?