Wednesday, October 27, 2010

Sylvie Says: How to Choose The Right Shade of Foundation



A few weeks ago I spent an entire six days week with my pal and brand wife Linda O’Connell who is Me, only for Maybelline, travelling our lovely country doing store visits. Now, aside from that we can tell you that the City Lodge does a fine tuna tramezzini, Tasha’s at Melrose Arch is awesome for meeting Cape Town buddies, I am still not proficient with the Garmin, people in Pretoria love ice-cream and the News Café at King Shaka airport serve Tanqueray – what we can definitely tell you is that SA women STILL don’t know how to test for the right foundation for their skin colour...

An example:
Me: studiously and surreptitiously observing a woman furiously blending foundation into the top of her hand
Me: you know, if you want the right colour you should test it on your face
Her: looking at me as if insane - ‘actually I’m looking for under-eye concealer’
Me: looking at her as if insane. Seriously. Really. Well then testing in on your HAND is definitely the right way to go.

You’re getting my point right? So girls, please – if you want to find the right colour foundation – test it on your face. Most importantly test it on an area where the skin is at its best colour (i.e. avoid the centre of the face) - which bascially means the jawline.
Draw as many stripes on your jawline with as many shades you think you may be and go outside into the natural light.
The colour that has mostly disappeared is the right colour for you.
Simple.

PS: Looking and dismissing a colour from what you see in the bottle aint gonna help either, see?
Xxx sylvie
Pic above stolen, as usual from www.jamienelson.com