Another casual wear brand to launch their holiday campaign this week is old favourite Gap (don't forget you can get both Gap and Tommy Hilfiger from Stuttafords stores nationwide).
This one, called 'Want' features an ecclectic bunch of faces modeling the clothes. Not least of all pretty-and-fun-but-so-very-dumb Jason Stackhouse from True Blood (otherwise known as Aussie actor Ryan Kwanten.)
Other interesting faces include the star of low-fi comedy TV series Community, Donald Glover, the founders of new social networking phenomenon Foursquare, Dennis Crowley and Naveen Selvadurai and ex-first daughter Lauren Bush. I also heard that fashion blogger Susie Bubble was one of the faces but I haven't seen the evidence, sadly.
Built as a trans-media campaign, extensively utilising social networking, there is also a charity element to it. Every time you click 'like' for one of the ads on Facebook, it triggers a $1 donation to the charity of that face's choice. Cool, no.
Interesting choices, I felt, spanning all the zeitgeist-y elements of our lives. Which is your favourite?
