Monday, November 22, 2010

Campaign Monday: The Selby for ASOS


Have you guys visited interiors blog, The Selby? Seriously, you really should. It is a way of seeing into other people's houses without being a total Peeping Tom. And it is very unlike interiors magazines who smarten and neaten and prop so that the home stops looking like a place you have been to and becomes a fantasy. On The Selby, everything is properly lived in. Down to the half-eaten piece of toast on the kitchen counter. (Although not obviously how I live....crumbs!)
Now photographer Todd Selby has turned online retailer ASOS' latest campaign into something from his blog. He shot models in ASOS' current collection - but inside their own apartments! This is like a two-in-one. You get cool fashion and cool interiors in one campaign.
Saved the best till last.