On a day full of Kates, here is another one. This time it is
Katy Perry. She has landed her third big endorsement deal of the year so far (and it is only March, peeps). Mrs Brand and Adidas Originals creator, Jeremy Scott, were caught backstage in the making of the top-secret new Adidas advertising campaign for "all Adidas", which was launched under embargo to the press yesterday.
This campaign will feature new music by Justice, shot by Romain Gavras (who shot MIA's music videos) and also features footballer of the year Lionel Messi and NBA star Derrick Rose. Oh and the hottest sportsman in the whole wide world, David Beckham. No pics of him sadly. None.
The campaign is called "all Adidas" because apparently these peeps put their all into their game. Ok. I like that they are backing the campaign by giving away tickets to Katy Perry's concerts, that's a good tie in. But I really liked these behind the scenes shots and I think it looks like a cool ad.
The pics were taken by The Cobra Snake.
