At Saks Fifth Avenue in New York City on Wednesday night, one of my favourite fashion brands, Jimmy Choo, expanded their empire as they launched their first fragrance as I posted about here.
The fragrance, developed by Olivier Polge of International Flavors & Fragrances, took three years to develop and is the first of three planned for the luxury lifestyle brand. The fragrance is pure luxury defined. The bottle is inspired by Murano glass and the box bears the snakeskin pattern that’s become synonymous with the brand’s expensive accessories. The scent is fruity, and contains lush green top notes and some other gorgeous, sexy notes such as exotic tiger orchid, sweet toffee and Indonesian patchouli. How divine is that?
Please see the campaign poster above and the lovely Jessica Szohr at the launch. Wish I had been there!
